Launched in 2011 and already promoting 15,000 pieces a month, the expressive, Kartell-produced ‘Masters’ chair, created by Philippe Starck, is perfect for contract use. Shown here, ‘Masters’ specified for the Universidad de Zaragoza
Icons of the design landscape, international brand Kartell’s merchandise – with their revolutionary use of plastic and their clever and expressive, often emotional, types – have captured the imagination of style-conscious buyers about the world. The Italian manufacturer has now set its sights on expanding its contract business, with amongst other moves, a devoted new group, a post-sales stick to-up service, and a new flagship-shop layout notion. Kartell is out there. (by Simon Keane-Cowell)
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